There has been a lot of debate going around on Google's new obsession with personalised search and how it really wants to bring in a different orientation to search results based on preferences users have. Well first of all let’s be clear that personalised search has been in existences for over 5 years now as users have been presented with results based on their behaviour, interests and search patterns, but the recent changes are much bigger than anything that happened before.... read full details »
Earlier this week it was noticed by Patrick Altoft that Google has to be testing seller ratings on the UK AdWords results, just in time to take advantage of increased Christmas marketing budgets. The ratings will create a difference of value between those paid links with stars, and those without.
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